Akshay Kumar’s ‘Jolly LLB 2’ in legal trouble for tarnishing shoe brand

Akshay Kumar starrer upcoming film ‘Jolly LLB 2’ and landed itself into legal trouble. The recently released trailer of the movie has a dialogue mocking a popular shoe brand, which has become the bone of contention.

Footwear brand Bata has sent a legal notice to the makers of the film for defamation and commercial disparagement after the brand was run down in a dialogue, a leading publication reported.   

The trailer has a scene in which Anu Kapoor’s character humiliating Akshay’s character by saying, “Bata ke joote pehenkar aur terrycot ka shirt pehenkar humse zabaan lada rahe hai? (wearing Bata shoes and terrycot shirt, who are you to argue with me?)"

The notice has demanded that the film should immediately pull down the trailer with that dialogue from all online sites and theatres. It has also demanded a written apology for using the company's trademark and tarnishing their reputation and an undertaking that the brand shall not be tarnished further. The company has also asked for a notice in the trailer and the film stating that the brand was mentioned erroneously.

Further, the notice stated that the dialogue is a deliberate attempt to tarnish the image of the brand, perhaps on the instigation of its competitors. Interestingly, Akshay is the brand ambassador of a rival footwear brand.

The notice has been sent to the production house, Fox Star Studios India, along with executive producer Naren Kumar, company directors Deepak Jacob and Amit Shah, writer-director Subhash Kapoor and actors Akshay Kumar and Annu Kapoor.

Also starring Saurabh Shukla and Huma Qureshi, the sequel to the 2013 National Award winning courtroom comedy-satire ‘Jolly LLB’ is set to hit screens on February 10, 2017.