Aishwarya Rai to present ‘Devdas’ at Cannes once again

Aishwarya Rai Bachchan made her Cannes debut in 2002 when she promoted her film ‘Devdas’. The actress will be reliving the moment by presenting the Sanjay Leela Bhansali directorial once again at the 70th edition of the prestigious event.

The 70th Cannes Film Festival will kick off next week from 17 to 28 May. Aishwarya will be gracing the red carpet on May 19 and 20 in the capacity of L’Oreal Paris brand ambassador. She will be showcasing ‘Devdas’ on May 20.

The French cosmetic brand is celebrating its 20th year at the festival as the official beauty brand, and the former Miss World will be presenting the movie as part of L’Oréal Paris Open Air Cinema, according to a statement from the brand.

The first time Aishwarya presented ‘Devdas’ at Cannes in 2002, the movie had received an overwhelming response. During a recent media interaction, she recalled as to how she was a little apprehensive about the movie’s runtime, as an audience. She also remembered how they had received a grand reception at the screening. “They made the reception so wonderful by actually creating this little ride up in a horse carriage…The three (Aishwarya, Shah Rukh and Bhansali) of us went up and we truly felt like we were representing us. It just felt glorious from the first step on the red carpet,” she gushed.

‘Devdas’, inspired by Sarat Chandra Chattopadhyay’s 1901 eponymous novel, also starred Shah Rukh Khan and Madhuri Dixit.