Aishwarya Rai starrer ‘Provoked’ to premiere at IIFA

Even if Aishwarya Rai is not performing at the IIFA awards ceremony, her bollywood colleagues will definitely get to see her acting in Jagmohan Mundhra’s film Provoked. The film is based on the real life story of Kiranjit Ahluwalia who was subjected to domestic violence. The film will be screened on the night of the awards on 16 June. Recently Mundhra’s Provoked was also screened at Cannes. The film was appreciated at Cannes; now let’s see if bollywood gives the film and Ash good reviews.
A press conference was held to announce the screening of Provoked at IIFA in Dubai this year. Director of Wizcraft International Sabbas Joseph said “This year we are going to premiere Mundhra’s Provoked at the IIFA awards in Dubai.” Jagmohan was also present at the press conference and said “I was thrilled when I was told that the IIFA advisory board has decided to premiere my film at the festival. The film has a global essence as it is the combination of big bollywood and Hollywood stars and the script too deals with a global issue.” Unfortunately brand ambassador for IIFA, Amitabh Bachchan could not be at the press conference due to a muscle pull.

Amitabh Bachchan will inaugurate the event to be held in Dubai and Yash Chopra’s film Veer-Zaara, a cross border love story will kick start the events. During the film workshop event, Ashok Amritraj and Kabir Bedi will share their experiences with film students from the Gulf region. Karan Johar will be promoting his film Kabhie Alvida Na Kehna at IIFA in a media briefing and will also launch the music of the film. Naseeruddin Shah will also be promoting his directorial debut Yun Hota To Kya Hota.

At the IIFA in Dubai this year Idea Cellular Company, a co-sponsor will initiate two new awards, the Idea Glamorous Star of the year and the Idea Creative Person of the year award. Also this year the IIFA advisory committee has decided to give the outstanding achievement award in Indian cinema to Asha Parekh. She was chosen for the award because she has contributed quite a bit to the Indian cinema, apart from being a veteran actress who has done plenty of films in her career, she has also been a producer and the first female chairperson of the Indian film Censor Board. Other awards in the outstanding category will go to script and dialogue writer O.P.Dutta and ace cinematographer K.K. Mahajan for their outstanding contribution to the Indian film industry.