Aishwarya looks pretty at Kalyan Jewellers new store launch

Aishwarya Rai Bachchan shines in a peach color saree designed by ace designer Manish Malhotra during the inaugurated of the 65th Kalyan Jewellers store in Mumbai on Saturday. Huge fans of the diva gathered outside Jehangir Art gallery to get a glimpse of the actress.

"It's so heartening to see all of you gathered here and I am very happy to be inaugurating this new branch of Kalyan Jewellers and so proud to be part of the goodwill that the group spreads," said the Bachchan bahu to the crowd.

Kalyan Jewellers has an investment plan of Rs1,200 crores to open new 28 stores. They plan to open 16 stores by December and another 12 stores by March 2015.

Ramesh Kalyanraman, executive director of marketing and operations and son of chairman and managing director, T S Kalyanraman, said, "This is the first time that a jewellery distributor and manufacturer has received private equity. This is because of the brand Kalyan, because of the trust that our customers and our investors have in us that we have always tried to live up to."

TS Kalyanraman, said, "Our new store has been launched in keeping with the positive response received from our customers in Mumbai for pure gold. The softening of gold prices is further expected to boost demand. We believe that we have set in motion a path to rapid growth through these store expansions, as we target to achieve revenues of Rs25,000 crores."