After 'Break Ke Baad', Deepika, Imran pair up for Lux ad

The popular soap brand, Lux has roped in cute couple, Imran Khan and Deepika Padukone for its new commercial. "The duo will be seen together for the first time on the small screen in a sexy new LUX commercial," said a statement. The ad is likely to go air from Dec 1, said a source.

Luz is one soap brand whose association with celebrities dates since its inception. Stars like Sridevi, Madhuri, Juhi Chawla, Katrina Kaif, Aishwarya Rai Bachchan and even Shahrukh Khan endorsed the brand.

Deepika Padukone who is basking in the joy of ‘Goliyon Ki Rasleela Ram Leela’ bagged the commercial after back to back hits in her career and the endorsers feel Imran and Deepika would be the idle couple for their trust worthy brand.

Deepika and Imran who worked together in ‘Break Ke Baad’ hold their own conception of keeping the spark in their lives.

Deepika who dated Ranbir Kapoor in the starting of her career said: "I think igniting the spark means keeping the romance alive in your relationship by doing the unexpected. Surprise your partner in pleasant ways, something that he or she wouldn't anticipate.

"Nowadays, couples tend to take each other for granted because they feel they know each other inside out which results in loss of spark and enthusiasm in the relation. The second most important thing is to not lose yourself. Take care of yourself, your space and only then will you be able to take care of your relationship."

Imran, who married his childhood sweetheart Avantika Malik after dating her for almost a decade, said: "I think the first step to igniting the spark in your relationship is to spend sufficient amount of time with each other. Igniting the spark differs from relation to relation.

"Spending quality time with each other will help you nurture the relationship well and putting in that extra effort to make yourself and your partner look good keeps the thrill alive. Feeling your best and being happy with yourself is key."