Abhay Deol slams Bollywood stars for endorsing fairness creams


Actor Abhay Deol has slammed fairness products and mocked his Bollywood colleagues who endorse such products, as a response to a politician’s remarks on racism on television. Although the actor didn’t name the politician, apparently, he was taking a dig at BJP parliamentarian Tarun Vijay had said that “If we were racist, why would we have all the entire south... we have black people around us,” during an interview with a news channel.

Abhay gathered print ads of fairness products featuring popular stars, including Shah Rukh Khan, Deepika Padukone, Sonam Kapoor, John Abraham, Vidya Balan and others, and posted them on his Facebook wall with sarcastic comments.

The ‘Happy Bhaag Jayegi’ actor posted an advertisement by John, who is seen holding a strip of skin-coloured card with various shades from dark to light. Abhay captioned the image, “WE ARE NOT A RACIST COUNTRY! I will prove it to you. In the pic below John holds a card with shades from white to dark. Hey! You can see the promise of darker skin too if you read the card from left to right! He's not telling you to go from right to left! Duh! Even if the writing on the tube reads "Intensive FAIRNESS moisturiser". It just means its 'FAIR' to all who use it.


Next was the turn of Ileana D'Cruz, followed by Vidya Balan, Shahid Kapoor, Deepika, Sidharth Malhotra, Sonam and Shah Rukh. 
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Abhay also posted a picture of Nandita Das' 'Dark Is Beautiful' campaign and wrote, “Silly Nandita trying to teach us that Black is also beautiful. Doesn't she know that we already know that? Why else would we be so accepting of people from the south*? What's that? She's from Orissa? Can we include that in the southern belt of states?” (*Tarun Vijay had remarked that India is not racist because “we live with South Indians.”)

Abhay further posted, “There's a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist. You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others. Unfortunately, if you look at matrimonial ads you will see how entrenched in our psyche this belief is. We even use the word 'dusk' to describe the colour of someones skin! While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family.”

He also applauded actors like Kangana Ranaut, Ranbir Kapoor, Randeep Hooda and others who refused to endorse fairness products. Abhay shared a news article on the same with the caption, “Not everyone in my industry is irresponsible.”