Aamir Khan supports cleanliness drive, water conservation


Bollywood actor Aamir Khan whose latest release ‘PK’ has been doing enormous business internationally, has associated himself with the cleanliness drive and water conservation scheme of the Maharashtra government.

Maharashtra Chief Minister Devendra Fadnavis on Friday, May 29, said the association of the actor with both ‘Swatchh Maharashtra’ and ‘Jalyukt Shivar’, the farm-level water conservation scheme, will help in effective communication of these initiatives.

“Aamir is a brand communicator for cleanliness and drought -free state campaigns. He is a popular actor with social awareness and a good communicator who will ensure the message reaches the last person.” the Chief Minister told reporters after a workshop to launch cleanliness drive of Konkan division with the actor.

He has agreed to associate himself with the scheme because he believes he can serve the society by promoting awareness about making the state drought-free and garbage-free, the Chief Minister said and added, the actor would travel to the villages selected by the government for ‘Jalyukt Shivar’ scheme.

The ‘3 Idiots’ actor recently attended a meeting with state officials to understand the drought situation and the purpose of ‘Jalyukt Shivar’.

The ‘Rang De Basanti’ star said passion was necessary to make the ‘Swachh Maharashtra’ drive a success. “Passion is a necessary ingredient. The objective can be achieved through political will, administrative will and participation of general public,” he said.

People are now ready to change and actively contribute in the process, Aamir, a Padma Bhushan awardee said. “We must not lose the opportunity to make Maharashtra waste-free, a model state in the entire country…My job is to create awareness about it,” he added.