IIFA Awards - The Extravaganza

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The 13th year of the Videocon DDB IIFA Weekend and the Jaypee IIFA Awards kicked off today in the cosmopolitan city-state of Singapore. The inaugural press conference flagged off the Weekend, announcing the activities lined up for the three days to the congregated world media. The people of Singapore welcomed the Indian Film fraternity to the 3- day entertainment extravaganza. The Videocon DDB IIFA Weekend which reaches its pinnacle with the Jaypee IIFA Awards will play host to the who's who of the Indian film industry, the corporate world, dignitaries from India and the region, world media and Indian Cinema fans from across the world. The Videocon DDB IIFA Weekend this year will showcase the various film briefings; Shanghai - the IIFA World Premiere presented by PVR Pictures; the music and fashion extravaganza, Grey Goose presents IIFA Rocks, the IIFA Music Workshop culminating in the finale night - the Jaypee Group IIFA Awards 2012.

Masaba Gupta

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