 After signing sizzling Cindy Crawford and Pamela Anderson, the international pizza chain Pizza Hut is hiring Bollywood's latest heartthrob Zayed Khan as its brand ambassador to reach out to the youth.
"We have hired a brand ambassador for the first time in India. Our idea is to cater to the younger generation of the young country," Pankaj Batra of pizza hut told but declined to...
...reveal the consideration of the contract.
Pizza Hut, the world's biggest pizza chain, will soon increase the number of its food joints to 100 restaurants in 26 cities from 73 outlets in 19 cities now.
With the fast food industry in India touching about Rs 98,000 crore, the company viewed India as a critical market, which assumed more importance just because of the sheer size of the market, he said.
Apart from Crawford and Anderson, Khan also joins the rank of boxing legend Mohammed Ali and erstwhile Soviet Union president Mikhail Gorbachev as both have endorsed pizzas of Pizza Hut.
Pizza Hut will be one of the first few brands being endorsed by Khan, whose claim to fame is Bollywood blockbuster 'Main hoon na'.
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