Yash Chopra, Karan Johar and Rakesh Roshan unhappy with Rang De Basanti
Rang De Basanti has had a great turnover in many parts of India. The film has received great applause and continues to do so. The producers of the film, UTV, wanted the masses to be made aware of this phenomenal success. Hence UTV had come out with an ad that claims Rang De Basanti is the second highest grosser of the decade. The ad had been seen in quite a few leading daily newspapers.
In a report it was revealed that UTV’s Rang De Basanti grossed approximately $ 3 million in its opening month of January, outside India. A major part of the contribution came from the United States. During the first month the film grossed a phenomenal $ 4.1 million in India. And by now it is more than obvious that the film has raked in a huge amount presently. UTV wanted the audiences to know about this sensational success of the film both in India and internationally. UTV in their ad has claimed that the film is the second highest grosser, only to Zee’ TV’s Gadar. The ad claimed that Rang De Basanti broke records of films like Karan Johar’s Kabhie Khushi Kabhie Gham, Yash Chopra’s Bunty Aur Babli and Rakesh Roshan’s Koi…Mil Gaya.
Directors Karan, Chopra and Roshan are upset about this assumption made by UTV. The ad portrays to the masses that the films of these directors even though good, did not do as well as Rang De Basanti. Thus casting a shadow on the success that these films received in the past. However UTV’s Ronnie Screwvala says “The intention of the ad was not to bring down the other films, but to showcase the success of our film.” Ronnie has even gone to the extent of apologizing to Karan Johar and Aditya Chopra for the unintentional message that is being deciphered from the ad.
But unfortunately some of the directors are not placated with the apology, director Karan Johar claims he did not receive any apology and Rakesh Roshan stated that the company was unaware of the box-office collections for these films and hence it was not ethical to make such a statement. According to sources Karan and Chopra plan to take some legal action against UTV and the ad. Due to its phenomenal success, Rang De Basanti has also been released in Tamil and Telugu. Both these markets are commercially extremely lucrative.