Watch Trailer: Akshay Kumar in ‘Special Chabbis’
The trailer of Akshay Kumar starrer ‘Special Chabbis’ is out and it is getting great views. The teaser has been released in news reading format. Directed by Neeraj Pandey of ‘A Wednesday’ fame, the film also stars Anupam Kher, Manoj Bajpayee, Jimmy Shergill and Kajal Aggrawal. The film is about a man who poses as a CBI agent and gets together a gang of men who raid actually rob a jewelry store and more.
Says Neeraj, "We had to come up with something unconventional and creative to catch public attention. The film is inspired by real-life incidents that transpired in the 80s, when a gang posing as fake CBI and income tax officers duped people. We thought it best to put it across as a news story to ignite people's interest."
Adds the director, "It was a challenging task to get people who looked
liked newsreaders back in those days."
Says Vikram Malhotra, COO, Viacom18, "On the first day, people actually thought the ad to be real news. It was only on the second day, when they saw pictures of Akshay Kumar and Anupam Kher, that they could link it with the previous day's ad. Over the next few days, the people will join the dots and things will fall in place once the promo is aired."
Produced by Viacom18 Motion Pictures & Wide Frames Films, ‘Special Chabbis’ will hit the theatres on February 8th.