Watch: Fukrey trailer launched!
The trailer of the upcoming film of producers Farhan Akhtar and Ritesh Sidhwani, ‘Fukrey’ was launched with lots of fun and gig at a college canteen. The college crowd loved the buzz as the team Fukrey showed off their “Fukrey ki toli”.
There is a lot of excitement surrounding this latest offering from Bollywood. The film has been produced under the banner of Excel entertainment. This is the first time that Excel has moved into the heartland of India in one of its films. ‘Fukrey’ is based in New Delhi. It talks of a gamble which goes wrong. The word ‘Fukrey’ refer to people who are jobless and dream of getting admission to college. The film revolves round four Fukreys who take up a gamble to fulfill their dreams and it goes horribly wrong. The film is to be released in early 2013.
In keeping with the college theme, the trailer of the film was launched at a college canteen and the guests and media was invited to sit on college benches and were served snacks from the college canteen.
Fukrey is a comedy film scripted and directed by Mrighdeep Singh Lamba. After his excellent work with Teen They Bhai, the next presentation promises to be of considerable interest. The star cast includes Pulkit Samrat, Manjot Singh, Richa Chadda, Ali Fazal, Priya Anand and Vishakha Singh. The whole cast turned up at the launch of the trailer. Producers Ritesh and Farhan confirmed that since they were college friends and Fukreys themselves, though they did get admitted to college, the film holds a special place to them.
Already, Fukrey has managed to generate a lot of interest by the use of a jingle, even before its music has been released. This is the first time that anything like this has been tried in Bollywood. The jingle has been penned by Vipul Vig and it has been composed by Ram Sampath. The jingle will be played while the credits are being shown and it will be integrated in the title track of the film.
Producer Ritesh Sidhwani is known for some of the best names of Bollywood including Don, Don2, Lakshya, Dil Chahata Hai, Talaash, Zindagi na milegi dobara and others. He has shown his magic once again with Fukrey. When asked about the jingle, he said, “It was a joint decision by the whole team. When we started brainstorming on ideas, the thought of having a jingle hits us. This was an idea that was instantly liked by all.”