Watch: Deepika Padukone’s motivating Nike ad campaign
The latest Nike ad campaign featuring Bollywood actress and other Indian sports women is very motivating. The upbeat and cheerful track ‘Da Da Ding’ gives an adrenaline rush and fills one with instant energy.
Deepika, the brand ambassador of the sportswear brand released the video on her Facebook page a week ago and it instantly resonated with her fans, followers and other viewers and went viral.
Before stepping into Bollywood, Deepika was a national level Badminton player. Besides the ‘Bajirao Mastani’ actress, the Nike ad campaign also a host of other women athletes like hockey player Rani Rampal, footballer Jyoti Ann Burrett, India’s first professional female surfer Ishita Malaviya, cricketers Harmanpreet Kaur, Shubhlakshmi Sharma, Smriti Mandhana and squash player Joshna Chinappa.
The advertisement is aimed at showcasing women power and urges them to go out and play a sport. Sharing the video with the Nike tag ‘Just Dolt’, Deepika said sports her helped her fight depression and urged people to play a sport for their mental well-being.
Here's what she wrote:
When I was growing up my father said to me, "To be the best, always remember the three D's - Discipline, Dedication and Determination. Follow your heart. Do what you are passionate about."
Sport has taught me how to handle failure. It has also taught me how to handle success. It has kept me grounded. It has taught me humility.
Two years ago I struggled with depression. I was sinking. I almost gave up. But it was the athlete in me that gave me the strength to fight and never ever give up!
And so I want to say to every girl and every boy and every woman and every man...play a sport...because it changed my life...and it will change yours too!
Sport has taught me how to survive! It has taught me how to fight! It has made me unstoppable!