Vidya Balan on US tour to promote IIFA awards

Bollywood star Vidya Balan is on a multi-city tour of the US to promote the International Indian Film Academy (IIFA) awards celebrations, which will make its American debut this year.

According to reports, the annual awards ceremony, which is hosted at different foreign shores each year, will be held, in April this year, at Tampa Bay, Florida.

Vidya on this tour is to popularise the awards and also Bollywood’s spirit in four cities — New York, Houston, Orlando and Tampa.

“Having travelled to a number of exotic locations around the world, IIFA has made its mark on the map, educating the world about Indian cinema. I am pleased to be a part of IIFA’s landmark journey as they venture into the US,” Vidya reportedly said, in reference to the fact that IIFA travels to the US for the first time since its launch a decade and half ago.

The National Award winning actress will be part of a workshop with Hollywood actor Kevin Spacey during the main event. She was very excited to be part of the IIFA Master Class this year and is looking forward to keeping her fans abroad happy.

“I am excited to be part of the IIFA Master Class this year and look forward to engaging with my fans in the USA,” said the versatile actress, who was recently seen on the big-screen in ‘Shaadi Ke Side Effects’.

Reports in the media say IIFA, which is quite similar to Hollywood’s Oscars, will hold performances by favorite Bollywood celebrities. This year, Shahid Kapoor and Farhan Akhtar will be seen as hosts at the show.

The 15th Annual Awards ceremony will be pulling all the tricks to make sure that “big names” attend the event, which will be held from April 23 to 26th, leading up to the popular green carpet at the Raymond James Stadium.

Andre Timmins, director of Wizcraft International Entertainment was quoted as saying, “We are expecting some names from Hollywood to be at the event. We are in serious talks.”

“There are big names and what we are planning to do with them is to get them integrated with our cinema,” said Timmins.

“The idea is to integrate Hollywood stars into the event so as to not make them feel alienated from what our cinema is all about,” he added.

The awards weekend focusing on Indian film, fashion, music, business and culture, is expected to draw in more than 30,000 visitors to the bay area.