Very soon Raajneeti will be aired on TV
Director of Raajneeti Prakash Jha has already notched up the satellite telecast rights of his film. Multi-starrer Raajneeti is to be released on June 4. Within four week it will be telecast on TV. Colors will air the political drama in yet another eyeball-catching spree. According to sources they have paid over Rs 5 crore to secure the rights of telecast. Raajneeti stars Ajay Devgn, Ranbir Kapoor, Katrina Kaif, Arjun Rampal, Manoj Bajpai and Nana Patekar.
"The channel has already inked a deal for the rights of Raajneeti though the movie release date is still two months away." according to sources.
In 2009, the channel had created a buzz after it had aired Anthony D'Souza's Blue within 45 days of its release and Rajkumar Santoshi's Ajab Prem Ki Ghazab Kahani within two months of its release. Blue had tanked at the B-O but Ajab... which had a good run created a stir by the decision of its makers to let the channel air it within months.
Though there are people who felt such a move would eat into the theatre earnings of the projects however several were of the opinion that no film runs for more than four to five weeks even if it does well, so it is better to sell the satellite rights soon and earn.