Today’s big release: Hrithik’s superhero flick ‘Krrish 3’


Well, the wait is finally over as one of the biggest releases of 2013, ‘Krrish 3’ is all set to hit your nearest cinema hall today. The countdown is over and so get ready for a roller coaster journey with popcorn, munch and cola in hand to explore the super heroic phenomenon.  ‘Krrish 3’ starring Hrithik Roshan, Priyanka Chopra, Vivek Oberoi and Kangana Ranaut in the lead is the third installment from the successful franchises of ‘Krrish’.

Directed and produced by Rakesh Roshan, ‘Krrish 3’ is a highly awaited movie of the year.  The original and the sequel were both box-office success and so expectation from the film is quite high. ‘Krrish 3’ trailer received a good response from the audience.

Hrithik Roshan has left no stone unturned to make the film a grand success. He is all out to promote the film in almost every show.

Made on the line of advanced Hollywood technique, ‘Krrish’ series is very popular among children and youths. Both the earlier ‘Krrish movies’ viz ‘Koi Mil Gaya’ and ‘Krrish’ did superb business at the box office.  ‘Koi Mil Gaya’ was released in 2003 and was produced with a budget of Rs 30 million. The movie collected Rs 79.20 million at the box office. ‘Krrish’ was released in 2006 and was produced with a budget of Rs. 45 crores. It collected Rs 41.6 crore at box office in India in its first week. It earned Rs. 69 crores in India and went on to earn Rs 117 crore as worldwide box office collections. Looking at these figures and the popularity of ‘Krrish’ one can expect 80 percent occupancy on day one of its release. It will definitely have more than average opening.

Apart from these, the first trailer of ‘Krrish 3’ received more than 17 million hits in just a few days. The songs and the videos of the movie meant for promotions are getting huge likes. It is a good indication that the movie will receive a welcome response at the box office.

Also, the movie is getting released just before diwali. Positive word of mouth marketing will boost the diwali collection at the box office. The movie will also see an opening in as many as 4000 screens all over the country. According to experts, ‘Krrish 3’ will easily enter 200 crores club.


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