Story behind 'Singh is Kinng' title

Katrina Kaif in Signh is KinngAmusingly enough, Vipul Shah's keenly awaited mega release found its title from the back of a truck! Laughs Akshay Kumar, "When I was driving back from Jaipur there was a Sardarji's truck in front of our car. At the back of the truck were the words, Singh is King. I absolutely loved the phrase and it went well with the theme of our film. I rang Vipul immediately and told him that I'd found him a brilliant title!"
In the same breath, Kumar adds, "Despite the title, the film is not about any specific community. Through the Sikh character I play in the film (Happy Singh) we're trying to convey that anyone with a positive attitude in life can be a king. It's all about attitude, spirit and self-esteem!"

But how did the 'King' become 'Kinng'? Laughs the man behind Aankhen, Waqt and Namastey London, Vipul Shah, "As a Producer I have my film's interest to caretake. We need success at any cost. My view has always been that whatever can be done to better the vibes of the film or add to the 'luck' factor should be done. So very simply, the extra N is only to bring it numerologically to an auspicious number."
Commenting on Bollywood's belief in numerology, he adds, "As Indians, don't we do this all the time? Whether it's while buying a car, striking a deal or Grihapravesh, we always look for auspicious dates or lucky charms, don't we? So as a Producer I'm looking for auspicious signs for my film!"
Singh Is Kinng is out worldwide on August 8 with previews in select locations on August 7. It is an Indian Films-Studio 18 release.