SRK will now endorse Realty Company
Other than doing just films the celebrities of the Hindi Film Industry have another avenue of income- that being endorsements.
Endorsement deals and contracts pour into the bank accounts a lot of money. The bigger the star the bigger the brand and the endorsement deal. This time around the ‘Badshah’ of Bollywood has been bound to endorse a real estate firm.
Shahrukh Khan has promoted a number of expensive and well-recognized brands of cars, watches, DTH brands, men grooming products, and Nokia phone products, to name only a few.
He this time around has been made brand ambassador for a real estate development firm called Mahagun. This firm is based in the capital city and has also established itself with a brand new symbol setting up its latest corporate identity.
The decision of making Shahrukh Khan the brand ambassador was spurred by the similarity in their personalities and ideologies.
The director of Mahagun India (P) Ltd., Dhiraj Jain issued a statement announcing the reason behind selecting Shahrukh Khan as their brand ambassador. He said "Great names are built with consistent performances, and Shahrukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag – ‘A name that performs’."
He also added, “The decision for the need of new corporate identity and brand ambassador was taken looking at the futuristic decision that company is planning. We realized that marketing of new ideas has to be supplemented with an impactful personality to bring home the point in the minds of the people."
At the moment Shahrukh Khan is busy promoting his latest offering “Jab Tak Hai Jaan” which will release on 13th of November this Diwali. He already appears in this company’s print ad, looking dapper in black.
“Mahagun Group is all set for its next level of growth and future vision with a new contemporary look by launching a brand new identity, fresh modern communication, and starting an association with iconic brand ambassador - Shahrukh Khan," the firm has stated in their statement.
This company has
its basis in Noida and has finished real estate developments of a total area of
4.5 million sq. ft., which includes housing, multiplexes, and shopping malls.
At the moment it is developing an area of 10.2 million sq. ft. The contract
with Shahrukh Khan is for 1-year tenure which started this October, 2012.