SRK, Deepika, etc set to walk the ramp in OSO clothing
Shahrukh Khan will be walking the ramp for the second time round for his film Om Shanti Om along with the rest of the cast Deepika, Arjun Rampal and Shreyas Talpade. SRK has walked the ramp once before for an event in Delhi, but this time Farah’s film has made a tie up with Shoppers Stop to promote the clothesline from the film. SRK will wear modern clothes while Deepika will wear retro clothes while walking the ramp.
Farah Khan confirms the tie up “It's a tie-up with Shopper's Stop. The store will also launch two OSO clothesline based on the film's unique look. One will be a retro line inspired by the vintage costumes, while the other will be a contemporary line. Apart from being affordable, both lines are extremely trendy.” Farah has decided to get into brand merchandising this time with her film and other brands like Maybelline have also tied up with the film to produce a line of make-up based on Deepika’s look. Sia brand has also tied up with the film for a jewellery line. Arjun Rampal will also walk down the ramp wearing a range of suits and Shreyas will walk down the ramp wearing shirts with pop art and stretched fabric.
Farah says that SRK was a bit reluctant to walk the ramp; she says “He was shy about doing it, but since it's a professional tie-up he agreed to do it.” The CEO of Shoppers Stop said “Being market leaders and innovators in retail, Shopper's Stop has set many trends in the past. This unique association with OSO will surely set a new trend.” Om Shanti Om is all set for a Diwali release and is based on the theme of reincarnation.