Sonakshi to share screen space with mom Poonam


Yes, you hear it right. Sonakshi Sinha is going to screen space with her mother for the first time ever but not for any film. Sona and her mom Poonam Sinha will come together for an ad commercial. The mother-daughter combination will be seen endorsing a new and highly improved range of facial bleaches for Fem from Dabur. The ad will go air from early December. The ad will show a friendly relationship between a mother and a daughter where a mother will guide her daughter what to use to shine like a star.

Law and Kenneth have conceptualized the ad. It will show how a mother guide her daughter to use only branded and recommended product. She compares her days to the present day where skincare products are readily available compared to her days when making skincare recipes were time consuming and difficult. She tells Sonakshi how Fem’s natural skincare products come in handy and gives natural beauty without hassle.

"With this campaign, we are establishing Fem's new range as being so natural and safe that even mom's recommend it for their daughters beauty care needs," Dabur India Ltd Marketing Head (Skincare) Sanjay Singal said.

This is not the first time that a mother-daughter duo is recommending any product or coming together in any TV ad. We have seen Hema Malini with her two daughters, Esha and Aahana endorsing Kent purifier. We have also seen Sharmila Tagore with her daughter Soha Ali Khan in diamond certification ad. And last but not the least, the father-son duo commercial, Amitabh Bachchan and Abhishek Bachchan who appeared for Maruti Versa commercial.

Bollywood most adorable couple like Ajay Devgn-Kajol, Shahrukh Khan-Gauri, Aishwarya-Abhishek also proved a big moolah for advertisers.


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