Shilpa Shetty launches her own jewellery line

After firming her foot in the entertainment industry and establishing herself as a businesswoman, Shilpa Shetty has entered into a new arena, her own jewellery line. Shilpa with her businessman husband Raj Kundra has launched her gold bullion and jewellery company - Satyug Gold.

"It is a very very proud moment for me because it is one of the most ambitious ventures that we have had and it is coming true today," Shilpa said.

"It sounds really unbelievable. This was the only area that we had not covered. So we are in the gold business now," she added.

Satyug Gold in association with the Indian Bullion and Jewellers Association, will enable the purchasers to buy gold jewellery of 24-karat gold bullion at 37 percent less than the market price, Shilpa said.

“We have entered into long-term contracts with gold mines from all over the world and own two licensed refineries in India. Some of the margins we make in our gold business will be passed on to our customers in the form of discounts.” “This is possible because we are a complete mine-to- refinery-to-customer set up,” Shilpa Shetty told reporters here.

It will have outlets in seven cities, Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana.

The outlets will also feature jewellery specially designed by Shilpa. At the event, the actress also unveiled her first designed collection, Evil Eye, that will also be available at all the outlets of Satyug Gold.

Shilpa's production house launched the first film, 'Dishkiyaaoon' starring Harman Baweja.