Shahrukh Khan uses might to cancel Sansui Awards

<a href='//' title='Shahrukh Khan' class='article_display_tag' data-id='shahrukh-khan' id='article_tag_data_shahrukh-khan' style='display: inline-block;'><strong>Shahrukh Khan</strong></a>No one messes with Shah Rukh Khan. Or his family and friends. That’s the message SRK wants to send out.
What started as a petty ego hassle between Khan’s good friend Karan Johar and wife Gauri with Rangita Nandy has ended with the cessation of one of the most prestigious awards in the country.
Despite many apologies and peace offerings from the Nandys, Shah Rukh stood firm on his agenda. He told Sansui, “It’s me or PNC”, referring to Pritish Nandy Communications’ proximity to the Sansui Awards.

Meanwhile, the founders of the awards, PNC, refused to allow the awards ceremony to go on without their brand association. Even though Shah Rukh and Pritish Nandy seem to have patched up on the surface, the simmering discontent continues.

To end the stalemate, PNC and Sansui sat together and came up with a brilliant plan. And thus the award ceremony became a live show. There will be no Sansui Awards 2005.

As a face saving tactic, the much-delayed award show has now been turned into a star-studded live show. Two shows will be held in Birmingham and Wembley on May 29 and 30, called Videocon Live in Concert.

Videocon is a sister company of Sansui. The stars performing at the show include Shah Rukh, Salman Khan, Rani Mukerji, Lara Dutta and Malaika Arora-Khan.

So everybody goes home happy. Shah Rukh got his way — PNC was out. The Nandys had their way — there is no awards show. And finally, Sansui got their event with Khan.

However, Sansui is still unwilling to admit the cancellation of their show. A spokesperson for Sansui said, “The Sansui awards will happen this year and we are looking at Delhi or Goa for the venue.

The truth is, we couldn’t hold the awards in Birmingham because there were tax problems and it was becoming expensive. We had signed a deal with Farhath Hussain who wanted to do a live show, so we thought why not.”

Pritish Nandy was in London for the Golden Peacock Award for Convergence and was unavailable for comment. But a source from PNC confirmed our story.

“Shah Rukh Khan has put his foot down and decided he will not do the show with us. He has said he wants to take a break for a year before doing any awards with us, that’s why Sansui took the easy way out and put up the show in Birmingham.

In no way is PNC associated with it. Farhath Hussain is organising the Videocon Live In Concert show.”

Courtesy: Mid-Day