Shahrukh Khan signed as the global brand ambassador of ICICI
ICICI, India’s leading private sector bank has signed Bollywood Baadshah, Shahrukh Khan to be its global brand ambassador. The reason for signing Shahrukh is that the bank feels that he is a true India who represents the winning spirit of India.
The managing director and CEO of the bank, K. V. Kamath said, “We are proud to have Shahrukh Khan as our global brand ambassador. Having established our leadership in the retail business over the last five years, the bank is now poised to scale new heights in the global arena.”
The release said that Shahrukh's image and popularity with the Non-Resident Indian (NRI) segment will further reinforce ICICI Bank's global identity.
We sure hope so!