Shahrukh Khan dances to traditional Marathi music for an ad
Shahrukh, the King Khan is back with a bang, after receiving appreciation for his role in KANK, the actor will now be seen dancing to traditional Marathi folklore music for an ad. Shahrukh has always endorsed a wide range of products and even during his long hiatus from films, doing ads has always been fun for this high profile actor. He will be promoting the new Sunfeast Marie Biscuits and he will be doing it in a novel manner. Shahrukh will be seen swaying to traditional lavani and tamasha music for the ad. In fact the ad will be produced by Shahrukh’s company Red Chillies.
Music Composers Vishal-Shekhar will compose the traditional and typical Marathi folklore music and choreographer Farah Khan will choreograph the moves for the jig. Composer Shekhar says “It’s very interesting as we have never done this kind of work before and it’s a very cool lavani meets hip hop score targeted at the Marathi speaking population.” After playing a football coach in KANK, SRK is now all set to play a hockey coach and this time round he will be seen coaching a number of pretty young things. Shahrukh will play a hockey coach to a girls team for Shimit Amin directed film Chak De. The film will be produced by Yash-Raj Films.
The actress slated to star opposite Shahrukh is Vidya Malvade who has also been seen in a Santro ad with him. Vidya made her debut in the Bhatt camp for 'Inteha' and was also seen in a film 'Mashooka', unfortunately both flopped at the box-office. Well the wait for Vidya has been worthwhile as she will be re-launched opposite Shahrukh. Vidya will play a young Sikh girl with extremely traditional parents. She plays a girl who dreams of joining a hockey team but her parents and their traditional values restrict her.
Shahrukh has also signed on to be a board member of Jet Airways. Recently the airline’s image has gone down quite a bit after being involved in several controversies. Hence Chairman of the company Naresh Goyal wants Shahrukh to be a part of the project to enhance the image of the airline. Shahrukh will ad the glamour quotient and also incorporate some new business ides. Well looks like Shahrukh has an extremely busy schedule and definitely wants to make his presence felt especially after his long break from bollywood.