Shahrukh Khan becomes ‘Interpol’ brand ambassador


Superstar Shahrukh Khan has been roped in as the brand ambassador of Interpol’s Turn Back Crime campaign. Shahrukh will be lending his voice to help spread the message that all of society benefits when citizens respect law and fight crime and how everyone can take part in abolishing and fighting against crime.

"It's a very special honour to be a part of Interpol's Turn Back Crime Campaign as an Ambassador. As Mahatma Gandhi once said, 'I shall not fear anyone on Earth. I shall fear only God. I shall not bear ill will toward anyone. I shall not submit to injustice from anyone. I shall conquer untruth by truth. And in resisting untruth, I shall put up with all suffering, if I have to.'. We all should believe in this maxim and in whatever way possible resolve not to let unjust people who might threaten us with criminal activity make us fear them. Because I believe we can, we should, and we must stand together against the few who commit crimes against any human being, in whatever form or guise these crimes might take," said SRK.

SRK now joins actor Jackie Chan who is also the brand Ambassador for the campaign and it has already garnered support from celebrities including footballer Lionel Messi, Formula 1 racing drivers Fernando Alonso and Kimi Raikkonen in addition to law enforcement agencies around the world. Interpol 's Turn Back Crime campaign is aimed at raising public in fighting against crimes like drugs trafficking, people smuggling, counterfeiting, cybercrime, kidnapping, crimes against children and corruption in sport.

"Shah Rukh Khan has dedicated his life to making films which reflect the highest level of professionalism and commitment to bringing joy into the lives of hundreds of millions of filmgoers in India and around the world," said INTERPOL Secretary General Ronald K. Noble.

"We are honoured to have him as an Ambassador for Interpol's global Turn Back Crime campaign and we look forward to seeing how he puts his artistic talents behind this campaign," concluded the Interpol Chief.


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