Salman Khan launches ‘Being Human’ store in India
Salman Khan’s charitable organization “Being Human” have been progressing with full gusto. Salman Khan’s this foundation has a distinct line of fashion apparel that has become quite famous among the youth.
On the 17th of January Salman Khan launched officially a store for ‘Being Human’ in Mumbai. Earlier also two brand outlets had been launched in Mumbai and one each in Ahmedabad and Ludhiana.
The store has been opened in partnership along with Mandhana Industries. Salman Khan has struck a deal with them and has signed a special worldwide licensing plan for Being Human-The Salman Khan Foundation. The license allows them to style, manufacture, whole sale and distribute the brand’s merchandize.
Salman Khan also announced at a press conference that soon his foundation will be launching a series of restaurants, the profits of which will be going to the charity.
The stores of Being Human have already been set-up in France and some other European and Middle East countries last year. Manish Mandhana who is the Managing Director of Mandhana Industries announced that they had planned to first set-up these stores abroad and make it global. He also added, “We already have 150 selling points in Europe and 96 in the Middle East. The response is phenomenal and we have already sold 1 million units in the Middle East itself.”
Salman Khan who is the Founder of the organization said “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.”
Mandhana revealed a bit about their business saying this year their sales will be around Rs 60 crores and next year they will target Rs 250-300 crores from the sales of Being Human merchandise. There are five stores opened already and there are eight more that are under construction currently. He also divulged that they are targeting the opening of 50 stores by the end of next year.
alman Khan also said that it was the idea of getting people to spend on what they normally do- restaurants and clothes- prompted him to take this initiative. He said, “These are two sectors where there are high-footfalls. What we are asking is, buy cloths, eat food and you are also doing charity. And the cause is very noble.”