Record advance booking of ‘Bol Bachchan’
Rohit Shetty’s ‘Bol Bachchan’ released today and the movie-buffs are going for advance booking of the film. A week before the film hit the theaters worldwide; many small cinema halls have seen advance booking. The advance booking scenario is mostly seen in small cities and single cinema hall rather than in multiplexes.
The sales marked well in Nagpur. 70% tickets of ‘Bol Bachchan’ were sold in single-screen theaters in Indore and Bhopal by Wednesday evening. It is seen that small theaters are showing keen interest on advance booking of any new releases than multiplexes.
The advance booking system is not a current trend in multiplexes. They don’t sell tickets of Friday release before Wednesday. Many halls across the country already had 10-15 corporate bookings by Wednesday night. Gujarat has seen the early release of ‘Bol Bachchan’. The distributor released the film at mid-night to celebrate the occAsinon of Jayaparvati! The occasion requires the girl and ladies to wake-up the entire night. The makers decided to release the movie during mid-night to help all those ladies who will awake the entire night.
According to sources from the team, "This is the 1st time that a movie is releasing one day prior especially for this occasion and it is an innovative way to celebrate it with a laugh riot like Bol Bachchan. In this way, it will also help the ladies of Gujarat to be awake till 6am and complete their fasting rites."