Rani Mukherjee is brand ambassador for Titan Raga watches
Titan Raga, a brand which deals exclusively in women’s watches has chosen Rani Mukherjee as their brand ambassador. Rani will promote the exquisite collection of women’s watches in TV, print and outdoor ads. The advertising will be conceived by Ogilvy and Mather. The brand also intends to launch 50 new designs which will be priced at an average of Rs 1500-5000. Titan Raga wants to promote a range of watches that will be affordable to middle class women.
Harish Bhatt, the chief operating officer of Titan watches said “The brand wishes to promote Indianess, sensuality, beauty and feminity and Rani Mukherjee embodies all these qualities.” Titan is a major holder in the watch market and their Raga brand contributes to their sales in a big way, hence they intend to go all out in their promotion for the Raga brand. They have come up with a new strategy for Raga which includes a new brand ambassador, a new campaign and a huge number of new products.
Rani Mukherjee was at a press conference which announced that she would be the future brand ambassador for Titan Raga women’s watches. She looked absolutely sensuous in a brown sari. Rani felt that the collection of Titan Raga watches was sensuous and feminine just like today’s women; hence she decided to endorse the brand. The lens has captured the various playful moods of Rani at the press conference of Titan Raga Watches. The chirpy and playful actress will soon be seen in Karan Johar’s Kabhie Alvida Na Kehna, she is currently pretty excited as she has just become an aunt to a light- eyed baby girl. She is also stocking up her portfolio with a number of high profile ads.
There is an increasing and emerging market for women’s watches. Many brands are launching their exclusive range of women’s watches. Titan, a lead player in the watch segment too has jumped onto the bandwagon fully equipped with their new brand ambassador, Rani Mukherjee, knowing that she is a bollywood icon whom many women across the globe identify with.