Ranbir Kapoor paid 12 crore for an ad deal

Though year 2013 closed with a mixed note, the Kapoor lad is going high and high and it seems sky is the only limit for the current heartthrob of Bollywood, Ranbir Kapoor. A new ad featuring Ranbir Kapoor which went on air recently has report behind it. According to an insider, Ranbir Kapoor has been paid a whopping amount of Rs 12 crore for endorsing the product.

The company is sure that they only want Ranbir Kapoor at any cost and hence they agreed to his hefty demand.

A source close to him says, “Ranbir was the first choice to be the face of the company because of his endearing personality. Also, the company was looking for an actor with a mischievousness side and thought the star would fit the bill. So they decided to approach him and were keen to have him on the board.”

The company paid Ranbir Kapoor Rs 12 crore for the ad deal.

A company insider adds, “Ranbir did quote a huge amount but since most of the top actors charge similar price, the brand approved it and went ahead with their campaign. Moreover, now, since they are getting a lot of positive feedback for the commercial, they feel it was all worth it.”

Ranbir endorses few brand and this one is the big one. He will be next seen in Anurag Basu’s ‘Jagga Jasoos’.