Rajinikanth's daughter Soundarya to head Eros International

Leading production house and distribution company, Eros International Media Ltd today announced the appointment of filmmaker Soundarya Rajinikanth as director, creative and strategy.

Soundarya Rajinikanth Ashwin is a film graphic designer, producer and director in the Tamil film industry. She is the founder and owner of Ocher Picture Productions. Soundarya began her career in films as a graphic designer. For those starring her father Rajinikanth, she designed the title sequences. She became a noted film producer through her film ‘Goa’. She made her debut as a director in the film ‘Kochadaiyaan’.

"In her dual role, Soundarya will be spearheading Eros Digital across all the new media platforms including ErosNow, it's on demand entertainment portal and lend her creative expertise to the company's filmed content," a company release said.

“We are delighted to welcome Soundarya to the leadership team at Eros. We are in an exciting phase in the company with significant progress in the digital space including ErosNow, mobile, DTH, IPTV and broadband. Soundarya's experience in the digital domain makes her an ideal candidate to spearhead Eros' digital strategy and make strategic inroads in South India,” Jyoti Deshpande, Group CEO Eros International Media Ltd, was quoted as saying.

Expressing joy over her appointment, the 'Kochadaiyaan' director said that she was happy to be a part of the digital and creative process at Eros.

“Eros is an established global player with the advantage of a large content library and a vision to make quality content for the future. With a fantastic film slate lined up and such exciting digital opportunities, I am looking forward to bringing on board my experience with technology and creative inputs. With the growing south industry, its rich catalogue of content and a captive audience base, we are confident of driving further growth and making our presence felt strongly,” said Soundarya Rajinikanth, the new head of Eros International.

Eros digital also apparently comes under her jurisdiction and she will be looking into the propagation of filmed content through its on-demand entertainment portal. Her work will impact the present image of the company and may help shape its vision for the future, alongside making it more popular among audiences.

Along with her new role at Eros, Soundarya will continue with her 'passion' of directing films, the release said, adding that she is presently scripting her next venture, to be produced by the company. It did not divulge details about the film.