Rajinikanth-mania grips nation ahead of ‘Kabali’ release
For the numerous fans of the 65-year-old actor, the release of his film is nothing short of a festival that merits a holiday. In fact, several corporates including Chennai’s Fyndus India Pvt Ltd and Bangaluru company Opus have declared a holiday on July 22 as a pre-emptive measure to prevent mass leave. Not only this, the companies are also providing free movie tickets for their employees.
‘Kabali’ has been hogging the limelight several weeks ahead of its release due to the fan frenzy and glitzy marketing surrounding the movie. Malaysia-based airline Air Asia has prepared a special ‘Kabali’-themed aircraft with the images of Rajinikanth in his character of the gangster in the film and its name. The special aircraft will take off to coincide with the release of the film.
Telecom company Bharti Airtel has also partnered with the Rajinikanth starrer and has launched exclusive products and services related to ‘Kabali’. The company will enable its customer to directly greet the superstar through an SMS and the messages, along with the customers’ names, would be compiled as a coffee table book and would be presented as memorabilia to the actor.
Muthoot Finance has also collaborated with ‘Kabali’ makers and will be rolling out 999 pure silver coins with Rajinikanth's Kabali look embossed on them.
Advance bookings for the film are on and reportedly, tickets are selling at inflated price. It is also said that certain theatres have unofficially started bookings and many shows are already sold out.
In an anti-piracy ruling last week, the Madras High Court banned service providers and websites from making the movie available for illegal download.
Directed by Pa Ranjith, ‘Kabali’ will see the superstar in the titular role of an ageing don who runs a school for the children affected by gang wars. The movie also stars Radhika Apte, Dhansika, Attakathi Dinesh, Kalaiarasan and Taiwanese actor Winston Chao.