Promotional music videos are the current rage in Bollywood


The new gimmick to catch audience’s attention in Bollywood is shooting a super cool promotional video. The idea was made popular with the super cool Rap song ‘Right Here Right Now’ from Bluffmaster. Abhishek Bachchan and Priyanka Chopra shot an exclusive promotional video for this song and it made quite an impact. So, the trend took off and now several directors are shooting promotional videos for their upcoming films.
Deepak Tijori’s upcoming comedy Tom, Dick and Harry will have a promotional video, which features Celina Jaitley along with the three heroes, Dino Morea, Anuj Sawhney and Jimmy Shergill. Himesh Reshammiya will be doing the video and the entire theme for the song is black. The film is a comedy about three people who are deaf, blind and dumb and are vying to get one woman’s attention.

Now another film that will be having a promotional music video is Inder Kumar’s Pyaare Mohan. Vivek Oberoi and Fardeen Khan will be seen grooving together in this video. The film is produced by Ashok Thakeria. Incidentally, this movie too is about two guys who are physically challenged. The film also stars Esha Deol and Amrita Rao. The music video will be shot in Mumbai and it will not only be used in the promotion, but also in the start of the film. The music in the video is being done by a UK based band Trick Baby and the song will be in Hindi and English.

Photographer Subi Samuel has gone one step further where he will have ten top stars in a video for his debut film Alag. Samuel has roped in big wigs like Shahrukh Khan, Karan Johar, Abhishek Bachchan, Preity Zinta, Sushmita Sen, Bipasha Basu, Bobby Deol and Priyanka Chopra among others to appear in his video. All these stars will talk about his lead character in the song picturised.

The character Tejas is played by Akshay Kapoor and he has special powers. The leading lady of the film is Dia Mirza. The music for this song has been composed by Aadesh Srivastav and the lyrics are written by Nusrat Badr. The singers include Kunal Ganjawala, Gayatri Iyer, Hemchandra, Shaan etc. The song may be used as a promotional music video.

Let us hope that all these movies and their promotional music videos receive success like Bluffmaster and Taxi No. 9211, which also featured promotional music videos.