Priyanka replaces Aishwarya as the face of a beauty brand

For years Aishwarya Rai Bachchan has been a successful brand ambassador of a noted beauty brand and now it is heard that Aishwarya is losing the brand value to one of the leading actress of Bollywood, Priyanka Chopra.

According to the latest grapevine, Priyanka Chopra might soon replace Aishwarya as the brand ambassador of a leading hair brand.

A leading entertainment portal quoted a source as saying, "Aishwarya has been the face of the brand for several years now. However, they now want a much-younger and an equally popular (if not more) actress on board."

Priyanka’s global recognisation has earned her this brand value.  

Adds the source, "Looking at Priyanka's increasing popularity in Hollywood, the brand decided to get her on board. In fact, they have had a meeting with the actress as well and formalities are being worked out at the moment. Interestingly, PeeCee has increased her remuneration post her international project, but the brand is getting ready to meet her demands." 

Not so long ago, when a magazine had asked Aishwarya Rai Bachchan to comment on B-town actress global recognition, she said, "You've been one of our first global icons. Now actors like Priyanka Chopra and Deepika Padukone are taking the legacy forward..." 

She had said, "I'm not going to make any proclamations and delude myself that I was the first. I enjoyed the recognition that came with the opportunities. There were many before me. Shabanaji (Azmi), Amrish Puriji, Kabir Bediji, Naseer saab, Om Puriji. Everybody has done work beyond Hindi cinema." 

She added, "I enjoy cinema. We grew up on Hindi cinema. Right from the onset I've worked in Tamil and Bengali cinema. I was open to Telugu and Malayalam cinema but it never came to be."