'Once Upon A Time In Mumbai Dobaara' earns 38 crores
OUATIMD is a sequel of 2010 released movie ‘Once Upon A Time In Mumbai’. The movie stars Akshay Kumar, Sonakshi Sinha and Imraan Khan in the lead roles. The movie was released on 15th August in limited screens.
Since, the movie was released in limited screens, it bore the brunt. Also, the movie faced tough competition from Rohit Shetty’s ‘Chennai Express’, which was roaring at the ticket counters even in its second week.
All these factors led Milan Luthria’s ‘OUATIMD’ to bag a very average business. The movie collected 11 crores on day one. The trade analysts expected the business to shoot up after day one as the number of screens increased. It opened up in 2000 screens only but later was showcased in 2500 screens from day 2. The number of increase in screens did not prove beneficial for the business of ‘OUATIMD’. The business saw a slight increase on Sunday though. Overall, till Sunday the movie did a business of only Rs. 38 crores.Trade analyst Amod Mehra said, “OUATIMD has failed at the box office. August 15 saw limited shows, which affected the collections. Though the shows increased on Friday, the collections didn’t. Saturday was just about okay while Sunday was somewhat better. The film has failed to cross the Rs 50 crore mark over its four days.”
Distributor Sunny Khanna compared Akshay Kumar’s ‘OUATIMD’ to Shahrukh Khan’s ‘Chennai Express’. He said, “Chennai Express has grossed approximately Rs 147 crore in the first week, adding Rs 23 crore in its second weekend, taking the total BO collection to Rs 170 crore in 11 days. The film is gearing up to touch Rs 200 crore in terms of all-India theatrical revenues. Even if it doesn’t cross the figure of Rs 200 crore, the producer’s share will be higher than all the movies released in the past including Aamir Khan’s 3 Idiots. Based on their profit sharing basis, the distributors will have earned better.”
He said about ‘OATIMD’, “On Friday, the film raked in Rs 9 crore, Rs 8 crore on Saturday and Rs 10 crore on Sunday.”
According to distributor and box office expert, Suniel Wadhwa, ‘OUATIMD’ suffered because of lack of heavy promotions. He said, “The film performed very poorly and considering the cost of production as well as print and advertisement cost, Thursday fared better than the rest. With very weak word-of-mouth, the film will be difficult to sustain in the long run.”