‘Once Upon A Time In Mumbai…Dobara’ earns 12 crores on day one
Milan Luthria’s ‘Once Upon A Time In Mumbai…Dobara’ which hit the theatres worldwide on 15th August made a decent collection at the box-office with 12 crores in the opening day. Released across 1,200 to 1,400 screens, the film will receive a tough competition from last week released Shahrukh Khan and Deepika Padukone starrer ‘Chennai Express’. ‘Chennai Express’ which has already crossed 150 crore mark. It is highly expected that ‘Once Upon A Time In Mumbai…Dobara’ will make a new record.
‘Once Upon A Time In Mumbai…Dobara’ a sequel to blockbuster ‘Once Upon A Time In Mumbai’ stars Akshay Kumar, Sonakshi Sinha and Imran Khan in the lead. The film was highly promoted in TV shows and various other shows. As it was released on the national holiday, the film had an advantage. In the afternoon shows, there was roughly 70-80% occupancy and in the evening shows 90% occupancy. The collection will increase in the coming weekends. The film had a restricted release in theatres as 'Chennai Express' is booked in many for many weeks to come.
An independent distributor informs, “Negotiations are still going on regarding the number of screens but it will suffice to say that OUATIMD may not get the opening it expected to get on a national holiday like 15 August singularly because of the lack of screens”
Independent distributor and trade analyst Suniel Wadhwa says, “Chennai
express was not affected by any south films in south India so it got
huge advantage in terms of number of screens release. This benefit may
not be enjoyed by OUTIMD. Anticipation of the film among audience is
that it is not a definite or must watch film since appeal is limited as
the genre doesn't goes with youth audience. It can work on strong word
of mouth as music has become popular so it will enjoy a decent opening."