No commercial break without Sharman Joshi
Sharman Joshi has now joined the league of Shah Rukh Khan, Priyanka Chopra, Saif Ali Khan and Kareena Kapoor after the huge success of ‘3 Idiots’. The actor who played one of the three ‘idiots’ college boys in the blockbuster hit, From past few days, on any channel there is no commercial breaks without one of Sharman’s six interesting ads. Shanman is endorsing two big brands now. Nokia, which has had Shah Rukh and Priyanka endorse its handsets and Airtel, which has had Shah Rukh, Saif and Kareena in their ads previously, have signed Sharman as their latest endorser.
Blessed with great looks and cute expressions, Sharman is portraying his 3 Idiots’ college guy image in one Nokia and 5 Airtel advertisements. Sharman is very excited about his new endorsements, “Of course it is the ‘3 Idiots’ effect. These corporate guys and advertising agencies do a lot of research before zeroing in on a face. They need someone who is popular amongst their target audience. I feel great that they chose me.” said Sharman.
These ads do not mark Sharman’s debut on the advertisement industry. Earlier he starred in Cadbury Perk’s commercial where he played a role a la Tom Hanks’ role from ‘Cast Away’. Though, the latest Nokia and Airtel ads have got Sharman more eyeballs. And the fact that they come shortly after the success of ‘3 Idiots’ has ensured great popularity. “I have been getting great compliments for the ads, especially for Airtel’s father-son commercial. The ad is sweet, naughty and has an instant connect,” Sharman added.