‘Mahabharat’ is Rs. 100 crore show on Star plus.
The makers of ‘Mahabharat’ have reasons to smile. The team of Star India has even bigger reasons to smile. The mega TV drama series ‘Mahabharat’ is extremely popular among viewers. ‘Mahabharat’ is a Rs. 100 crore show on Star plus.
The show received 8445 TVTs (television viewership in thousands) on the day of its debut. ‘Mahabharat’ started on 6thSeptember. On its first day, 8.4 million people watched the first episode. The show is a daily show. It is telecast from Monday to Friday between 8.30 pm to 9.00 pm on Star Plus. The weekly rating of this mega show is 6356 TVTs which converts to 6.3 million viewers.
A spokesperson from Star India claimed that the show has received the highest TV ratings among all the shows of last three years. The company has splurged money in the marketing of the show. They have spent close to around 20 crores in its marketing.
On Tuesday (September 24), on the Business Today CEO Power Breakfast, Uday Shankar, CEO, Star India, had told that the show had garnered good response also on the online platform. He said, “Our aim was to reach out to the youth through Mahabharat and with online receiving good traction, we have succeeded in our attempt.”
With the show ‘Mahabharat’, the viewership rating of the entire channel of Star Plus has gone up remarkably. Starplus has an overall viewership of 534569 TVTs which means 53.4 million viewers. Colors channel is the nearest competitor. But it lags from a huge number. Colors has an overall viewership of 479,902 TVTs which means 47.9 million viewers.
Though the show has gained huge popularity, the channel is still charging the normal rates for advertisement. A 10 seconds ad is normally charged Rs.2 to Rs. 2.5 lakhs. On the contrary, Sony entertainment charges Rs. 5 to Rs. 6 lakhs for a 10second ad during their popular game show ‘Kaun Banega Crorepati’. Star Plus might be contemplating an increase in rates of the advertisement.‘Mahabharat’ is produced by Swastik pictures. It is based on the mythological story with the same name. A number of characters are roped in for playing different roles in the mega series. The sets of the show are magnificent. The costume and the looks take viewers in ancient era. For the smooth depiction of story, character ‘Krishna’ appears in the mid of every show to narrate and interconnect the scenes.