'Madras Cafe' earns 24.50 crores in 4 days

‘Madras Café’ is a political spy movie directed by Shoojit Sircar. The movie is co-produced by John Abraham and Viacom 18 Motion Pictures. The lead casts of the movie are John Abraham and Nargis Fakhri. The movie is based on the civil wars of Sri Lanka during 1990’s and the role of Indian peace keeping force in it.

John Abraham is an Army officer who is selected by RAW to be sent on a secret mission to Sri Lanka. John takes time to understand the intricacies of the war. He has to bring chief of Sri Lankan activist to agree peace terms. It was a difficult task. He also realizes that all that meets eyes is not enough. There were layers of issues and politics that were going within. John’s friend (Nargis Fakhri) is an international correspondent who knows the real nerve of this war. She helps John.

‘Madras Café’ was released on 23rd August. The movie registered only 25 percent to 30 percent occupancy in the morning and matinee shows on its opening day. The movie however, picked up in the evening shows. Strong word of mouth worked in favor of the movie as the movie’s business gradually started soaring up.

Critics tagged ‘Madras Cafeé’ as an intelligent film. Even the audience liked the movie as the movie grossed Rs.24.50 crores in 4 days. The movie was released in 1200 screens.

Trade analyst Taran Adarsh tweeted, “Madras Cafe' collected approximately Rs 20.42 crore to Rs 20.67 crore net in its opening weekend. On Friday, it earned Rs 5.17 crore, Saturday Rs 7 crore and on Sunday Rs 8.25 crore to Rs 8.50 crore.”

Well, the movie was made in a budget of less than Rs.35 crores. According to analysts, the movie will see a boom in its business on Wednesday on account of holiday (Janmashtami). It can reach a figure of Rs. 32 crores nett in its first week run. The movie will cover its production cost within first week of its release. The movie will find a strong competition from Prakash Jha’s ‘Satyagraha’ which will release on the coming Friday. ‘Madras Café’ dampened the business of already released movies ‘Chennai Express’ and ‘OUATIMD’.

“The success of MC reaffirms our beliefs that now the mainstream Indian audience is opening to new treatment and narratives and are looking beyond the standard Bollywood fare. While these segments existed on the fringes for the mainstream audience to respond to, this cinema consistently is now establishing a healthy trend that's here to stay and that's where we thrive.” said Ajit Andhare , COO, Viacom18 Motion Pictures.