Madhuri Dixit's 'Dedh Ishqiya' earns 10 crore

‘Dedh Ishqiya’ is a dark comedy cum thriller movie directed by Abhishek Chaubey. The lead casts of the movie are Naseeruddin Shah, Madhuri Dixit, Arshad Warsi and Huma Qureshi. The movie is jointly produced by Raman Maroo and Vishal Bharadwaj. The movie released on 10th January collected 10 crore.

The movie opened up on Friday with a slow response. It collected only Rs. 3.75 crores on its opening day. The first day collection indicated that movie did not appeal masses. The movie marks the comeback of Madhuri Dixit after her lead role in 2010 in ‘Aaja Nachle’.

The movie did a better business in the northern part of the country. The reason can be attributed to the Urdu language used in many scenes of the movie. On the second day of the release, word of mouth worked in favor of the movie and the business surged a little better and collected Rs. 4 crores on Saturday. On Sunday again, the movie collected about Rs. 3 crores. The gross of the weekend business for ‘Dedh Ishqiya’ pecked at Rs. 10 crores.

“The film picked up, but it is not up to the mark. It has done a business of approximately Rs.10 crore all over India”, said Rajesh Thadani of Multimedia Combines.

On Monday, Puneet Sahay of Spice Cinemas said, “It did very well during the weekend. Today (Monday), it did drop but it will pick up in the evening shows. It will do better in the week as only mature audiences are coming to see the film.”

According to another report, the movie collected Rs. 5 crores on Sunday, thus grossing the weekend business at Rs.12 crores.

Karan Johar watched the premiere of the movie and poured words of praise through twitter. He wrote, “#DedhIshqiya is a marvel of a Movie!!! outstandingly written and brilliantly performed!!! Go make it your weekend watch guys!!! (sic).”

Later SRK also tweeted, “Hearing such wonderful things about Dedh Ishqian. And today per chance bumped into Naseer bhai & the beautiful Madhuri. Want to see it NOW!! (sic)”

Movie business analyst Taran Adarsh wrote, “#DedhIshqiya has had a slow start, but carries strong word of mouth. Should pick up towards evening shows.”

He later also wrote, “#Dedh Ishqiya witnessed escalation over the weekend. Biz grew with each passing day.”

‘Dedh Ishqiya’ got rave reviews in Pakistan. Hiren Gada, Director of Shemaroo Entertainmant said, “Dedh Ishqiya' is an extremely entertaining and funny film, laced with twists and turns. This is the key factor drawing audiences to see the film. In addition to this, the content, story, treatment and the entire packaging connected with the audience.”