“Kya Super Kool Hain Hum” powers itself to 22 crores in first 3 days

“Crass, Clueless Comedy”, “Cringe fest”, “Filthy”. Well these words mean nothing to producer Ekta Kapoor.  Her latest venture “Kya Super Kool Hain Hum” has amassed 30 crore in the first three days at the box office. As she says, “We got gaalis (criticism) from the critics and taalis (applause) from the audience”.

The entire movie is peppered with funny dialogues throughout, which have a double meaning.  Trade analyst Taran Aadarsh has said that it’s a zany entertainer which belongs to the hardcore commercial cinema category. Hence it is sure to bring hordes of masses.  In the words of Tanuj Garg, CEO, Balaji Motion Pictures, the success is due to the “intriguing” content as also innovative marketing and aggressive distribution.

Truly it is, as it opened in multiplexes with collections on the first day around 60-70 %. In its first day it netted in 7.12 crore, as tweeted by Taran Aadarsh.

It is a movie where the dialogues sometimes rhyme, suggest or simply spell out the unmentionables. The film is directed by Sachin Yardi, who is also the story writer for this movie. And you have to complement him for coming up with phrases and words that say everything, yet supposedly say nothing.  For example the wife of Mr. Marlow (played by Anupam Kher ) has a name called Rose Mary Marlow , which in Hindi pronounciation can be is like ‘Roz- Meri – Mar – lo’. The signboard for the movie too has innocuous names like “La Whore Da Dhaba” and “Cumless Bhai”.

The story revolves around Adi (played by Tushar Kapoor) and Sid (Ritesh Deshmukh) who are friends. Adi is a struggling actor and Sid a struggling musician. Adi falls in love for Simram (Played by Neha Sharma), a call-center agent, who he thinks is his soul mate. Sid, a DJ, similarly falls in for Anu (Played by debutant Sarah Jane Dias). The plot starts to be murkier as they visit Anu’s father, Mr.  Marlow, in Goa. Mr. Marlow has been told by Baba 3G (played by Chunky Pande) that his wife has reincarnated as a dog. Then follow some hilarious moments with Sid’s pug. His dog then takes thing in its own paws.