Karishma Kappor sizzles at Mayyur Girotra store launch
Young and fast emerging couturier Mayyur R Girotra known for his stunning skills with the jamavar fabric, celebrated the opening of his flagship store in Mumbai, reportedly with a preview evening hosted over exotic cocktails and canapés.
The inaugural collection of the Mumbai store highlights the use of Jamavar, Zardosi, Resham, Checkenkari embroideries in contemporary design with each being a collector’s piece.
According to reports, the launch saw Karisma Kapoor, Sunny Leone, Amrita Rao, Terence Lewis and Anjana Sukhani, in signature looks by the designer.
Karisma dressed in a black and gold outfit by the designer, was quoted saying, “Mayyur’s creations give you a taste of authenticity and heritage.”
The Victorian era majestic cuts, inspired from the rich architectural heritage and traditional thread work of North India were admired by one and all.
At the launce event Mayyur said, “Mumbai has always inspired me to push creatively.”
In 2009, he launched his label and earned the title — King of Jamavar.
A young designer Mayyur Girotra weaves together extravagance and expert design to concoct a diverse collection of Indian bridal couture fit only for the royals. As a fashion designer, he breaks free from conventions and webs a magic with his work in Indian dressing. It can be anything from asymmetrical embroidered coats with pencil trousers to girdled fishnet skirt with an embellished corset blouse.
The designer has conducted months of extensive research on royal architecture with perfection and has studied threadwork in places such as the City Palace of Jaipur, Fatehpur Sikri, Amir fort, and many more which have influenced the irresistible gowns and lehengas created by him.
Apart from mastering the traditional work along with contemporary designs, recently he has come up with a fusion collection for the young Indian women. He is constantly innovating his own style to meet the growing demands of the sensitive Indian buyer, not only within the country but outside it, too.
Before the launch, Mayyur’s official FB page posted, “Today, with all my loved ones, I would like to share a dream. A dream, long cherished, and focused onto for the longest times I remember. A dream that turned into reality.. My flagship store in Mumbai.. With all humility I share the opening of Mayyur R Girotra Couture in Khar West, Mumbai. Deep in gratitude, and on seventh heaven in being, looking forward to your continual good wishes and blessings.”