KANK’s promotional strategy: Kajol and Merchandise


One of the most awaited films of the year is Karan Johar’s Kabhie Alvida Na Kehna (KANK). Karan is known to have opulent settings and costumes for his films. The starcast of KANK too has some of the biggest names in bollywood like Amitabh Bachchan, Shahrukh Khan, Abhishek Bachchan, Rani Mukherjee and Preity Zinta. Another constant feature of Karan Johar’s films is known to be one of his favourite actresses Kajol. She has made guest appearances in Karan’s films earlier. And now she will feature in a song along with Amitabh and Abhishek in KANK.
Although director Karan Johar is being pretty tight lipped about Kajol making an appearance in his soon to be released film KANK, according to sources the actress will feature in a song titled ‘Rock n Roll Soniye’. The song which is a part of the film also features Amitabh and son Abhishek Bachchan. The trio will gyrate to this Punjabi style song. Karan considers Kajol to be his lucky mascot and hence even though she has not acted in his latest venture, she will be seen in this song from the film.

After Yash Raj Films launched the sale of film merchandise for their film Fanaa, it was next the turn of Rakesh Roshan to promote his film Krrish with merchandise of a superhero. Well this trend of selling merchandise from the film is fast catching up and now filmmaker Karan Johar is following in the footsteps of the others. He will promote his film Kabhie Alvida Na Kehna by launching merchandise for his film. The items for sale will include coffee mugs, key chains, pens etc.

KANK is a film based on relationships, but rather on the failure of the most important relationships in life. The music has been done by Shankar-Ehsaan-Loy and the poetic lyrics have been penned by Javed Akhtar.