Kangana Ranaut becomes Myntra’s brand ambassador

Kangana Ranaut is going through a great phase in her professional life. After tasting box office success with ‘Krrish 3’ and ‘Queen’, she is now having a good run in the fashion world. Kangana is counted among the most fashionable Bollywood stars and recently she was chosen as a show stopper for noted designer Anju Modi at the upcoming India Couture Week.

But it looks like that her demand in the fashion world is quite high, as on Monday her name was announced as the new brand ambassador for India’s largest online fashion retailer, Myntra. Myntra feels Kangana is a perfect choice for promoting its large range of stylish and bold fashion apparel and accessories. The official statement said, "With her recent mega hits like Queen, Revolver Rani and previously unforgettable role in Madhur Bhandarkar's Fashion, Myntra saw Kangana as an ideal choice for endorsing its bold and stylish range of apparel and accessories,"

As an ambassador of the brand, Kangana Ranaut will be a part of promotions undertaken by Myntra.com. She is expected to strengthen the connection between the brand and the customers around the country. At first, the award winning actor will be specifically a part of the new ‘DressBerry’ which is especially dedicated to stylish young women. Myntra first launched the ‘DressBerry’ line in the year 2013, and within a rather short duration of 15 months, it has become quite popular. It is now one of the best selling women's western style brands from Myntra.

Kangana seemed very happy with this association and said in her statement, “I am excited to be the brand ambassador for Myntra.com and happy to be the face of DressBerry, Myntra’s fast fashion women’s wear brand… When I came across DressBerry, I took an instant liking to it. Besides the apparel, it is the attitude of ‘Fun, Flirty and Feminine’ reflected by the brand that appeals to me.” 

Vikas Ahuja, Chief Marketing Officer of Myntra.com said in his statement, “Myntra is a youth fashion brand, presenting the latest trends for men and women who are bold and stylish in the way they carry themselves…Just like Kangana Ranaut. I believe this partnership will strengthen Myntra’s position as India’s preferred online fashion destination and will mark a new step in DressBerry’s evolution.”  Apart from Kangana Ranaut, a number of Bollywood younger talents have been roped in by Myntra to boost the promotion of its various brands. The list includes names like Ranveer Singh, Abhay Deol, Chitrangda Singh and Lisa Haydon.