Juhi Chawla the brand ambassador of Rooh Afza

Posted By: Daliya Ghose On Tuesday, 08th April 2008,04:04

After making Kurkure a household favorites, Bollywood actress Juhi Chawla is back again to quench our thirst with Rooh Afza. She is roped as the brand ambassador of Rooh Afza.

Rooh Afza is the product of Hamdard and due to its uniqueness, the product survived in the market for more than 100 years without any brand ambassador. It is the only drink that dominated the market without any brand face. Juhi Chawla is the first celebrity whom they have signed to endorse their product. Juhi is chosen for the ad because she symbolizes bubbly family person. In the ad she will be seen rejuvenating the family members with three flavors of Rooh Afza, Lassi, Nimbu Pani and Milk shake.

Juhi is quite thrilled to endorse the age old product which she has been drinking it since childhood. The ad will carry the tagline 'Freshness Ka Naya Sur'. Chief Marketing Officer, Hamdard India, Arshad Siddiqui said that although their brand has an iconic status, he wants to revive it in a new way in terms of taste, flavor and color which will appeal to the younger generation.