'Iron Man 3' earns 25 crores in the opening weekend
Hollywood fantasy thriller Iron Man 3 has been performing extremely well in India during its opening weekend. The movie was distributed in India y UTV Motion Pictures and was scheduled to open in 1000 screens across the country. This included 350 to 400 multiplexes and more than 450 single screens. It is a 3D film and full efforts were made to take the 3D experience beyond the metropolises. “Iron Man is one of the biggest superhero franchises, and after the success of The Avengers in India last year, there is a huge demand for the film. We are releasing it in more than 1,000 screens in four languages in Imax, 3D and 2D versions. Even our single-screen partners are excited to show the movie,” said Gaurav Verma of Disney UTV.
The faith was not misplaced as Iron Man 3 is said to have grossed more than Rs. 25 crores in its opening weekend in India, outperforming the new Bond movie Skyfall. The fact that the film has been dubbed in Tamil, Telegu and Hindi has helped to increase its collections. Verma said, “It is a superb start for Iron man 3 across the country. From 3D to 2D – English, Hindi, Tamil and Telugu it’s opened great. ”
Prakhar Joshi of PVR cinemas said, “Iron Man 3 has opened to full houses across our chain, there is a huge demand for the film … It’s a treat for Iron man fans, they are enjoying the film and it looks set to rock box office for a long run. ”
The fantasy starring Robert Downey Jr, Gwyneth Paltrow and Guy Pierce, directed by Shane Black has found wide popularity among the Indian audience. “On Friday, the occupancy for Iron Man 3 was around 70% across theatres, the occupancy increased substantially over the next two days (Saturday and Sunday) to over 90%,” said Thomas D’Souza of PVR pictures. The dubbing in regional language may have been a key factor. “The dubbed version of Iron Man 3 has helped gain wide acceptance in small towns, which has contributed to the earnings from the box-office. As a result the response has been encouraging, not just in the metros but also from smaller markets,” said Rahul Singh of PVR.Some of the most successful recent Hollywood releases in India include The Dark Knight Rises, Avatar, Avengers and Mission impossible 4: ghost protocol.