IIJW 2014: Sonam, Yami dazzle on the ramp


The ongoing fifth edition of India International Jewelry Week is turning out to be a really glamorous affair with one Bollywood beauty after another walking the ramp showcasing exquisite pieces of Jewelry. After Shraddha Kapoor and Raveena Tandon, it was the turn of Yami Gautam and fashionista Sonam Kapoor to give the show a large dose of glamour.

On Wednesday, world renowned brand Rio Tinto presented their show ‘Nazraana’ featuring seven diamond collections. The showcased collection consisted of a range of dazzling diamonds in many different permutations and combinations. The collections covered everything from heavily crafted bridal jewels in 18 and 14 carat gold to light stylish pieces. There were neck pieces with lucky charms, infinity swirls, and heart motifs, delicately designed floral forms, lacy filigree pendants with heritage motifs, divine bond inspired pieces encrusted with valuable stones, and modern designs weaved around tasselled rubies.

There was also a range featuring luxurious Jewelry designed for men. The brand ambassador for ‘Nazraana’ is model-actor Yaami Gautam and she was the showstopper for the show. Yami appeared on the ramp looking absolutely stunning in a white off-shlouder ball gown. She teamed it up with necklace, a bracelet with floral design and diamond studded ring and earrings. 

Another attraction of the evening was the appearance of Sonam Kapoor. Sonam was the brand ambassador for this year’s IIJW event. She came out on the ramp in a white bejeweled dress and displayed rings and delicate earrings which had a four leaf clover design. The show also had musical performances featuring fusion music and dance. It was lead by dancer Gayzil and also featured Flutist Nash and back up dancers. Apart from Rio Tinto, Birdhichand Ghanshyamdas Jewelers presented their collection with Parineeti Chopra as the showstopper and Golecha Jewels showcased bridal Jewelry with Sridevi as the showstopper.

Every year the event is organized by the Gems and Jewelry Export Promotion Council (GJEPC). The event looks to represent India as a major Jewelry destination of the world. Vipul Shah, the organization’s chairman has said, "The IIJW has seen 4 very successful editions held here in Mumbai, India's premier city for style, fashion and luxury. Each year the event has been growing bigger and getting better with the best creative designers presenting their enthralling line of Jewelry. IIJW as a property has proved to the world that India is one of the prime destinations for Jewelry globally, with design talents, which are indeed world class."


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