'Holiday' earns Rs 68.63 crores in the opening week


The new action movie starring Akshaye Kumar and Sonakshi Sinha titled ‘Holiday – a soldier is never off duty’ hit the screens last week. Though the opening collections were modest and much more was expected of the film, still, the collection of the first week crossed Rs 68 crores. It seems Bollywood is all set to get another 100 crore movie and Sonakshi Sinha is well on her way of being the actress with the highest number of 100 crore movies to her credit.

Several factors have build up the expectation surrounding this movie. This is the second Hindi movie directed by A R Murugadoss. His debut Hindi film was ‘Ghajini’ which easily crossed the 100 crore mark in domestic box office collection. So, his second film was also expected to do very well. Moreover, this is the first mega movie to be released after the IPL. Almost eight months have passed since the release of the last major Akshay Kumar movie titled ‘Boss’. Akshay too is seeing a run of good luck with his ‘Housefull 2’ and ‘Rowdy Rathore’ both doing extremely well at the box office. Sonakshi too is now a favorite with the audience.

Film critic and trade analyst Taran Adarsh said, “An Akshay starrer is hitting the marquee after almost eight months (after 'Boss'). The gap between his last release and this one was just perfect... It's the first biggie to woo the spectators, after the IPL. Also, unlike Akshay's previous movies, the genre was totally different this time ... With so many factors going in its favour, 'Holiday' has to score and score big numbers.”

“In addition, the film has had a wide release in India, close to 3500 screens. Hence, the numbers had to complement the release strategy adopted by its distributors. While the business gathered momentum towards the evening/night shows on Friday, the total it posted at the end of Day one wasn't in sync with its merits, frankly,” he concluded.

The figure for the first weekend was Rs 41.32 crores net. However, collections dropped by 50% on Monday and continued to fall in the successive days. “Expectations were definitely high, since it's the first film to hit the screens after IPL. But despite the houseful shows on weekend, the response to afternoon shows on weekdays was lukewarm. But the night shows are full and going strong,” said Manoj Desai of G7.


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