First day box office collection of Akshay's 'Holiday'
Akshay Kumar and Sonakshi Sinha starrer, ‘Holiday: A Soldier Is Never Off Duty’ was released on Friday and the film has fared well in overseas compared to India. Released in 300 screens and with no competition from Bollywood or other regional movies, the film failed to create its impact and registered occupancy of about 35% and 40% in the morning shows across the country.
Positive words of mouth have little improved its performance in the evening shows. ‘Holiday: A Soldier Is Never Off Duty’ was highly promoted and secondly Akki, Sonakshi’s pairing always lured audience. Trade analysts predict that compared to ‘Filmistan’, ‘Holiday’ will do a god business at the box-office in the coming days. According to Koimoi, the film collected 1:34 crores in the opening day.
Taran Adarsh writes, "Given the merits of the film, this A.R. Murugadoss-directed film should collect impressive numbers at single screens and plexes, both." The film took UAE box-office by storm and the film shows highest ever opening of Akshay’s film overseas.
Released in 54 screens on June 5, ‘Holiday’ fared well in UAE. Taran Adarsh tweeted,
"#Holiday - A Soldier Is Never Off Duty storms UAE-GCC. It's the HIGHEST
*Thursday opening* ever for an Akshay Kumar starrer." He added, "#Holiday
- A Soldier Is Never Off Duty overtakes #Housefull2 and #SinghIsKing Thursday
numbers in UAE-GCC. Collects $ 226,000 [Rs 1.34 cr]." He added that
Holiday collected more than Akki’s last outings, ‘Housefull 2’ and ‘Singh s
Holiday is a remake of the 2012 Tamil film Thuppakki starring Vijay and Kajal Agarwal in lead roles which was also directed by A. R. Murugadoss. Akshay essays the role of an Army officer for which Akshay lost weight to fit in the role and worked really hard to look 12 years younger.
Trade analysts predicted that the film will collect Rs.12 Crore in the opening weekend and Rs.40 crore in the first 10 days.
But in UAE-GCC market, where 54 screens were showing the film since Thursday, reported an impressive box office collections at Rs.1.34 crore.Trade analyst Taran Adarsh tweeted: “Given the merits of the film, this A.R. Murugadoss-directed film should collect impressive numbers at single screens and plexes, both.”