Film promotional stunts an integral part of Bollywood
In earlier times in Bollywood, films were all these stars were engaged in. After a film was made hardly any efforts were put into its promotion. However, these days a proper schedule is made to incorporate time for the promotional events for films. The time and effort that is put into a film does not get over with its wrap up. Rather more effort needs to be put into its marketing to make it viable to the audiences.
Stars go visit malls, give interviews in several television channels, use social networking sites and YouTube to communicate with their fans and also visit reality shows of the small screen. Apart from these appreciable ways of promoting their films, publicity stunts too provide a quick and effortless way to reach out to the audiences with their films. These stars hardly leave any stone unturned, to employ any sort of a device that could put their films in the limelight. And this is done not by not-so famous celebrities but by our very own A-listers of Bollywood. Let us reminisce some of the publicity stunts that these stars of Bollywood made use of.
Salman Khan- Recently while promoting his film “Ek Tha Tiger” Salman was seen supporting Sarabjit Singh. This was considered a publicity stunt by many. Salman extending his support to an issue especially before his film was about to hit the big screens could not be seen in any other way other than a stunt.
Also before the release of the blockbuster Bodyguard Salman put his bodyguard Shera into the forefront. Also let him share screen space with him in a song. He also honoured the bodyguards of other actors of the film industry during this time. All this were only part of his film promotional spree.
John Abraham- This news made it to the headlines. During the shoot of a marriage scene between John Abraham and Genelia D’souza for the film “Force” it was stated that the ‘pandit’ actually chanted the real mantras meant for marriage. This was nothing but a publicity stunt.
Also while promoting his first film under his production “Vicky Donor” John Abraham claimed that he had no problems in donating his sperms. However, he went back on his words when actually women started showing their interest in it.
Aamir Khan- Aamir braced the “Narmade Bachao Andolan”. Lending his support to this cause also had an adverse effect on his film “Fanaa” as it was banned in Gujarat. The only time a publicity stunt had a negative effect. His other promotional strategies for his films have always been unique. We remember how he went about in a number of places in disguise as a part of his film promotion for “3 Idiots”.
Imran Khan- Imran Khan is also not far behind in following the footsteps of these established stars. He filed a Public Interest Litigation against the banning of drinking for people below twenty-five. This PIL would have been completely understandable had he not done it before the release of his youth-centric film “Delhi Belly”.
Shah Rukh Khan- Ra.One released in Diwali last year but the promotions began through Twitter in January. He definitely overdid it. Also during “My Name is Khan”, he was detained at the Newark Airport in the US. He made known his annoyance over it and later over amplified it. This was considered a promotional gimmick for his film.
Akshay Kumar- Akshay’s film “Thank You” was based on infidelity. It was in the news that the three male leads of the film would repeat their wedding vows. Later they got two couples and got them married off in front of the media.
Saif Ali Khan- much hullaballoo was created when it was in the news that Saif smashed an NRI businessman and his aged father-in-law at Taj. This was in the news before “Agent Vinod” released. However, after the film released the plaintiffs and the issue did not resurface.
Shahid Kapoor- Shahid turned into weather forecaster to promote his film “Mausam”. However, his efforts could not save the film. It tanked miserably at the box-office. Maybe he will come back with a bigger promotional stunt.Film promotions are only a part of film-making. It cannot guarantee success. Content is the actual saviour. If a film is good even word-of-mouth can make it a hit.
Saif Ali Khan