Deepika Padukone bags 6 crore Cola deal
Sky is the limit for the reigning queen of Bollywood, Deepika Padukone. After four back to back hit last year, Deepika is all over the place. Not only filmmakers are running after her for dates but endorsers are also signing the long legged dusky beauty at a whopping price tobe the face of their brands. Recently, Deepika has been signed with an whopping amount of 6 crores by the cola brand.
Deepika Padukone is already the brand ambassador of many branded products like Lux, Nescafe and now she is the brand ambassador of cola brand which she is endorsing with Bollywood actor Farhan Akhtar. Dippy will be the brand face of the product for the whole year.
A source close to the company tells, "The brand has been very selective in choosing its ambassadors. Among Bollywood heroines, they had Aishwarya Rai Bachchan around eight years ago. At the time, she had a successful run in her acting career. After a long gap, they have now signed Deepika."Many popular faces of Bollywood endorsed the Cola brand in the past and now its Deepika Padukone’s turn. Recently, megastar Amitabh Bachchan commented that he stopped endorsing the cola brand because he was stumped when an IIM student asked him, "Sir, Why do you endorse a product which my teacher term as poison." Big B’s comment did not go well with the cola team and they later cooked up a different story . They went on record saying, “No, Big B's term was over by this year and we didn't think of extending the contract with him."